Description
moto electrique
moped
moped 13inch
| Parameter | |
| Frame | High strength aluminum alloy 6061, surface paint |
| Forking forks | One forming front fork and rear fork |
| Electric machinery | 13 “72V 15000W brushless toothed high speed motor |
| Controller | 72V 100 SAH*2 tube vector sinusoidal brushless controller (mini type) |
| Battery | 84V 70 AH-85 AH module lithium battery (Tian energy 21700) |
| Meter | LCD speed, temperature, power display and fault display |
| GPS | Location and telecontrol alarm |
| Braking system | After one disc, does not contain harmful substance, in compliance with international environmental requirements |
| Brake handle | Forging brake of aluminum alloy with power breaking function |
| Tyre | Zheng Xin tire 13 inch |
| Headlight | LED lenticular bright headlights and driving lights |
| Maximum speed | 125 km |
| Extension mileage | 155-160km |
| Motor | 7500 watt per piece |
| Wheel | 13 inch |
| Net weight and gross weight | 64kg/75kg |
| Product size | L* w* h: 1300*560*1030 (mm) |
| Packaging size | L* w* h: 1330*320*780 (mm) |
Title: Electric Scooter Adult Off-Road Model
Overview:
This chapter will introduce in detail an off-road electric scooter suitable for adults. This scooter not only has a high-performance motor and large-capacity battery, but also has excellent off-road capabilities and a comfortable riding experience. We will discuss product features, market analysis, target audience, competitive comparison and marketing strategies.
1. Product features
1. Powerful power: This electric scooter is equipped with a high-performance motor, which can easily cope with various road conditions, making riding more relaxed and comfortable.
2. Cruising range: The large-capacity battery ensures a long cruising range, meeting the needs of users in daily travel and off-road scenarios.
3. Off-road performance: Specially designed wide tires and a good suspension system make this scooter perform well in off-road scenarios and can easily cope with various complex road conditions.
4. Comfortable riding: Ergonomically designed handlebars and pedals make riding more comfortable. At the same time, the adjustable body height adapts to users of different heights.
5. Safety: The intelligent braking system and LED lighting ensure riding safety, allowing drivers to park safely in insufficient light or emergency situations.
2. Market analysis
1. Market size: With the popularization of green travel concepts and increasing consumer demand for convenient transportation, the electric scooter market continues to expand. Especially in the off-road field, the market prospects for professional electric scooters are broad.
2. Market trends: In the future, the electric scooter market will develop in the direction of intelligence, personalization, and high performance. Consumers will also have higher and higher requirements for product quality, function and appearance design.
3. Target Audience
1. Age level: This product is mainly aimed at young people and young and middle-aged people aged 18-45, who have high consumption power and the ability to accept new things.
2. Hobbies: The target audience is mainly consumers who like outdoor sports, pursue excitement and novelty. They are keen to try various new modes of transportation and enjoy the fun of riding in different scenarios.
3. Occupational distribution: The target audience has a wide range of occupations, including but not limited to office workers, students, freelancers, etc. They need a convenient and efficient means of transportation to solve their daily travel problems, and at the same time, they can also go on cross-country adventures in their free time.
4. Competitive comparison
1. Similar products: There are currently some similar off-road electric scooter products on the market, which are competitive with this product in terms of power performance, cruising range and off-road capabilities. However, our products have clear advantages in terms of riding comfort and safety.
2. Substitutes: In addition to electric scooters, consumers can also choose alternatives such as electric bicycles and balance bikes. These products may have advantages in some aspects, but they fall short of this electric scooter in terms of off-road performance and convenience.
5. Marketing strategy
1. Social media promotion: Product promotion is carried out through short video platforms such as Douyin, Kuaishou and social platforms such as Weibo and WeChat to showcase the features and advantages of the product and attract the attention of potential consumers. At the same time, we cooperate with opinion leaders and Internet celebrities to carry out word-of-mouth communication and increase product visibility.
2. Offline event promotion: Participate in various outdoor sports exhibitions, cross-country competitions and other activities, and conduct on-site experiences and interactive games to allow consumers to intuitively feel the charm of the product. In addition, we cooperate with outdoor sports clubs to organize riding activities to let more people know about and try our electric scooters.
3. Preferential policies: Develop a series of preferential policies, such as limited-time discounts, full discounts, etc., to attract consumers to buy. At the same time, we launch trial installations and rental services to reduce consumers’ trial costs and make them more willing to experience our products.
4. After-sales service guarantee: Establish a complete after-sales service system, including product warranty, parts replacement, technical support, etc., so that consumers can purchase without worries. At the same time, we regularly pay attention to user feedback, continuously optimize products and services, and improve customer satisfaction.
Summarize:
This chapter details an off-road electric scooter suitable for adults. Through the discussion of its product features, market analysis, target audience, competitive comparison and marketing strategy, we can see the competitive advantages and development potential of this scooter in the market. In order to meet the diverse needs of consumers, we need to continuously innovate and optimize product design and functions while strengthening marketing efforts to increase brand awareness and influence.
